Calling all communications & marketing professionals, social media managers & coordinators, marketing & social media teams!
The Impact! 360° Social Media Bootcamp is designed to help grow an organization's brand on social media. Course instructor, Sarah Staub walks you thorough the basics of each channel, teaches how to choose the best channel that fits organizational goals, reviews the tools of the trade and more! As you walk through each of the eight modules, you will:
- Gain greater insights into social media user groups, user habits and goals of each of the popular channels
- Learn how to match channel features to organizational resources and objectives
- Identify target audience personas
- Understand how to run an effective social media channels within your organization
- Gather useful tools, tips and resources for your social media manager
- Explore social media advertising
- Learn how to measure results and make metrics driven decisions
When social media came along, we saw a pattern in the organizations we were trying to help. Many didn't know how to use social media to drive growth and most of those were just copying what they saw others doing. Because of this, we laid the groundwork for the social media bootcamp.